Certificate in Strategic Fashion Brand Building (HYFLEX)

This six-module Certificate Workshop is designed for fashion professionals, product developers, and entrepreneurs who want to build a clear, competitive brand strategy. Ideal for those with a fashion background or an existing product line, the program follows a structured and practical format to ensure cohesive results.

The program offers a curriculum that aligns identity, storytelling, and market approach with actionable outcomes.

Participants will develop a strong brand foundation, refine their positioning and storytelling, align their identity across touch points, and create a strategic digital and market approach. The course concludes with a comprehensive launch plan tailored to their target audience and growth goals.

Duration: 1 semester (approximately 4–5 months).

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SCHEDULE:

HYFLEX

Tuesday and Thursday | 5:30 PM - 8:30 PM | June 2, 2026 - November 12, 2026

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COURSE OUTLINE:

Course 1: The Brand Blueprint | June 2, 2026 to June 25, 2026

Session 1 - The Designer as Founder: Positioning, purpose, personality
Session 2 - Finding your narrative; What is your “WHY”?
Session 3 - Defining your core: Mission, Vision, Values and Target Market
Session 4 - Immersive Activity: Manila Retail Safari 
Session 5 - Competitive Analysis; Craft your Brand Statement
Session 6 - Work on Brand Blue Print
Session 7 - Continuation of the Brand Blue Print Output
Session 8 - Panel presentation

Course 2: Sensorial Storytelling | June 30, 2026 to July 23, 2026

Session 1 - Visual Grammar & Aesthetic Intelligence and Development
Session 2 - Creating a Cohesive World: photography style, look and feel of
packaging ; Multi sensory experiences and sustainable approaches
Session 3 - Spatial Storytelling & Retail Experience
Session 4 - Concept Board Making
Session 5 - The Perfume Pyramid as a storytelling structure (top, heart, base notes – participants deconstruct a famous perfume’s story from its notes). 
Session 6 -Perfume design & creation: students create a sensorial fashion board
linking notes to their brand persona.
Session 7 - Lecture on Gustatory Storytelling
Session 8 - Exhibit

Course 3: Creative Digital Direction | July 28, 2026 to August 20, 2026

 Directing the Digital Narrative; Case Studies
Session 2 - Sensorial Storytelling for the Screen; evoking texture, movement and emotion through social media “Stories”
Session 3 - Role of AI in the digital landscape of Fashion
Session 4 - Presentation of Brand post, story and reel – publish for 24 hrs
Session 5 - Discussion of results of published posts
Session 6 -The Digital Flagship: Your website as a sensorial experience. Principles of UX/UI for fashion , building narrative through site narrative and driving conversions
Session 7 - Work on Website
Session 8 - Panel presentations

Course 4: Fashion Entrepreneurship | August 25, 2026 to September 17, 2026

Session 1 - Introduction to Fashion Entrepreneurship & Opportunity Framing
Session 2 - Legal Entities, Registration, and Compliance Basics
Session 3 - Tech packs and Pricing
Session 4 - Costing, Pricing, Profitability
Session 5 - Operations, supply chain, production planning, financial planning
and funding
Session 6 - Sales Channels, E-commerce, and retail fundamentals
Session 7 - Brand Launch planning & Compliance checklists
Session 8 - Panel Presentation of Product Catalogue and Pricing

Course 5: The Global Interface | September 22, 2026 to October 15, 2026

Session 1 - Global Brand Positioning and defining one’s distinct Filipino Identity
Session 2 -  Market Opportunity Mapping: Global Demand and Segmentation (Consumer Archetypes, Regulatory & compliance basics, channel strategies), create a market prioritization matrix
Session 3 -  Global Distribution: Direct-to-consumer vs Wholesale vs licensing;
regional e-commerce platforms vs regional stores, collaboration
strategies
Session 4 -  Design Translation: design adaptation vs Homage, IP trademarks &
patents
Session 5 -  Fashion PR: PR objectives, press activations, crisis readiness
Session 6 -  Brand Partnerships: Partnership archetypes, press & influencer strategies for global storytelling 
Session 7 - TBA
Session 8 - TBA

Course 6: The Brand Launch | October 20, 2026 to November 12, 2026

Session 1 - From blueprint to live brand: convert brand blueprint into a concrete
launch plan with milestones
Session 2 - Creative Digital Launch Kit: establish first wave of digital assets and
campaigns (social content calendar, e-commerce set-up, campaign
concepts & production plans)
Session 3 - Product Pricing and Positioning for Market Entry: Brand book
(product assortment, seasonless vs seasonal lines, pricing strategy,
packaging design, sustainability approach, market positioning and
messaging)
Session 4 - Immersive: Special Speaker; Work on Brand Book
Session 5 - Brand governance and risk management for early growth
Session 6 - Financial Modeling and Funding Pathways for Launch Growth
Session 7 - Brand book assessment; continue work on brand book
Session 8 - Panel Presentation

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PAYMENT TERMS:

Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.