An introductory course that gives insights into the business side of fashion, covering brand development, where participants will learn the key skills necessary to effectively operate a retail brand. From consumer behavior to a comprehensive line planning strategy based on data analytics, students will be guided in translating fashion designs to sales achievements.
An exploration on how technology has disrupted the retail environment and the trend towards integrating physical and virtual shopping experiences. One will also discover the impact of environmental, social and corporate governance, and the increasing consumer demand for sustainable and ethical fashion.This comprehensive course aims to develop your skills across a range of areas in the fashion industry, maximizing your career opportunities.
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Course Outline:
Session 1 (Online) - Introduction to the Fashion Retail Industry
Session 2 (Face to Face) - Line Planning Fundamentals and Production Process
Session 3 (Online) - Business & Data Analytics
Session 4 (Face to Face) - Consumer Behavior
Session 5 (Online) - Fashion Retail Environments
Session 6 (Face to Face) - Environmental, Social & Corporate Governance
Session 7 (Online) - Formulating a Retail Brand
Session 8 (Face to Face) - Presentation of Fashion Retail Brands by the students
Each student will present their own Brand Brief and Feasibility Study.
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Faculty: Clare Chua
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Schedule:
HYBRID
Monday (Online) & Thursday (Face to Face) | 6:00 PM - 9:00 PM | February 3, 2025 - February 27, 2025
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Course Structure: The workshop will be done face-to-face on campus, with Google Classroom serving as the learning management system. The campus is located at 2/F The Proscenium Retail Row in Rockwell Makati.
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A Certificate of Attendance will be given to each student who has successfully completed the program.
Non-Refundable & Non-Transferable. Please be informed that once the Workshop has started payment for the program will be non-refundable and non-transferable.
Name Registration. In order to properly enroll to the Workshop the name to be registered should be the name of the student.
MATERIALS & EQUIPMENT REQUIREMENT
- Laptop/Table
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Contact Us
Our lines are open and our education consultants are ready to assist you.
Contact us via:
Email - admissions@sofa.edu.ph
Mobile - +63 917 501 8136 / +63 917 539 7574 / +63 917 595 9428