Designed for aspiring professionals and creatives seeking to enter or grow within the fashion business, this certificate program provides a practical and strategic foundation in the key areas of marketing, merchandising, product development, and promotion. Students gain industry-relevant skills that bridge creativity and commerce.
This course is ideal for those who want to understand how fashion brands thrive in competitive markets.
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Outcomes:
Graduates may use their knowledge to establish a small-scale retail store or work with designers or brands who are looking for new marketing plans and strategies. They can also expect to hold marketing positions with a specialization in fashion. Careers like fashion brand manager, fashion merchandiser/buyer, fashion entrepreneur.
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OUTLINE
Fashion Marketing and Promotion
Learn how to position fashion brands effectively through strategic marketing and communication. This course covers the fundamentals of fashion marketing, including market analysis, campaign planning, and consumer targeting. Students will explore various promotional channels, such as advertising, digital media, PR, and retail promotions through applied group activities and case-based assessments. By the end of the course, students will be able to craft marketing strategies that align with brand identity and consumer behavior.
Fashion Product Development
Understand the full journey of bringing a fashion product to market, from initial research to final distribution. This course equips students with the tools to identify market needs, analyze trends, and develop a product range tailored to a specific target audience. Emphasis is placed on creating a cohesive design and marketing plan, supported by the use of a technical package as a key industry-standard tool. Ideal for those looking to strengthen their product strategy and innovation skills.
Fashion Merchandising and Buying
This course provides a comprehensive introduction to the principles and real-world practices of fashion merchandising and buying. Students will learn to navigate the tensions between creative intuition and analytical decision-making, planning and execution, and global versus local considerations. Through the lens of the Buying Cycle, students will explore how to select the right products, at the right time and price, to maximize both customer satisfaction and profitability. The course prepares students to make informed buying decisions in today’s dynamic retail environment.
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The semester begins in AUGUST 2025
This course runs for 1 semester, or approximately 4 to 5 months.
Mode of Instruction:
Classes will primarily be taught using the English language.
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Subject Inclusions & Schedule:
FACE TO FACE
Fashion Marketing and Promotion - A | Face to Face
Thursday | 3:00 PM - 6:00 PM | August 28, 2025 - January 15, 2026
Fashion Merchandising and Buying - A | Face to Face
Monday | 12:00 NN - 3:00 PM | September 1, 2025 - January 19, 2026
Fashion Product Development - A | Face to Face
Wednesday | 8:00 AM - 11:00 AM | August 27, 2025 - January 14, 2026
ONLINE
Fashion Marketing and Promotion - B | Online
Friday | (Synchronous) 12:00 PM - 1:30 PM (Asynchronous) 1:30 PM - 3:00 PM | August 29, 2025 - January 23, 2026
Fashion Merchandising and Buying - B | Online
Mondays (Synchronous) 3:00 PM - 4:30 PM (Asynchronous) 4:30 PM - 6:00 PM | September 1, 2025 - January 19, 2026
Fashion Product Development - B | Online
Monday (Synchronous) 8:00 AM - 9:30 AM | Wednesdays (Asynchronous) 9:30 AM - 11:00 AM | September 1, 2025 - January 19, 2026
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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Payment Terms:
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan or Monthly Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 62,308.21
- 2-Part Installment Plan
- Upon Enrollment: PHP 32,654.16
- 2nd Payment: PHP 32,654.16
- 4-Part Installment Plan
- Upon Enrollment: PHP 34,154.16
- 2nd Payment: PHP 11,384.72
- 3rd Payment: PHP 11,384.72
- 4th Payment: PHP 11,384.72
- 12-Part Installment Plan (via Bukas)
- Your monthly payment will be computed and reflected on your account on the Bukas website or app. (https://bukas.ph/partners/sofa/)
- If you select this installment plan, please choose "Bukas Tuition Installment Plan" as your mode of payment upon checkout.