Fashion Branding
Course provides students with an in-depth understanding of the essential principles behind successful branding. From learning how to identify target audiences and craft compelling brand stories, to developing visual aesthetics and marketing strategies, students will gain the foundational knowledge needed to create and establish their own unique brand identity. Whether you're launching a new label or enhancing an existing brand, this course equips you with the tools and insights to build a brand that resonates with consumers and thrives in the dynamic world of fashion.
This course runs for 1 semester or approximately 4 to 5 months.
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SCHEDULE:
FACE TO FACE
Tuesday | 3:00 PM - 6:00 PM | February 24, 2026 - June 23, 2026
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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COURSE OUTLINE:
Week 1: Introduction/Orientation
Week 2: Understanding the brand
Week 3-5: Brand Builder Focus
Week 6: Positioning in Branding
Week 7: Brand Builder in price point and target
Week 8: Communication Revisiting the Four P's, VIP and VIPP Model, Communication Channels
Week 9: The Brand Communication
Week 10: Midterms
Week 11: Brand Growth Strategies
Week 12: Brand Builder Focus on a Brand Builder
Week 13: Mass Market Fashion Brands
Week 14: Branding Case Discussion: How to Be a Customer Centric Brand
Week 15: The iBrand
Week 16: Branding Case Discussion: Inside Moncler's Genius Strategy Class
Week 17-18: Consultation and Finals
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
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OUTCOMES:
Know the development of the expression, and iconography of a brand. Linked to the actual creation of a Fashion Business. It is a series of lectures, discussions, talks of real brand builders, case analyses and individual and/or group presentations that aim to assess the synthesis of the learnings, and its concrete applications to the student’s own fashion brand. The consistency of all forms of articulations, expressions and actualizations of the business must always remain strategically consistent with the fashion brand crafted.
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PAYMENT TERMS:
Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.
- Full Payment
- Upon Enrollment: PHP 30,200.24
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.
Disclaimer: Foreign students (non-PH passport holders) and applicants under 18 years old must coordinate with the Admissions Team before proceeding with enrollment. Please get in touch with us at admissions@sofa.edu.ph | 0917 621 0653 to receive the full guidelines and requirements.