Digital Marketing for Creatives Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry.
From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
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This course runs for 1 semester or approximately 4 to 5 months.
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Schedule:
ONLINE
Monday | 6:00 PM - 7:30 PM (Synchronous) 7:30 PM - 9:00 PM (Asynchronous) | February 24, 2025 - June 23, 2025
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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OUTLINE:
Customer Journey Mapping
Digital Competitive Analysis
Google Ads and SEO Writing
Content Marketing Calendar
Social Media Advertising
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Faculty: Victor Paolo Tanjuatco
Paolo Tanjuatco is a Brand and Marketing Strategist with over 17 years of experience. A decade of working in Brand Marketing for San Miguel Corporation what truly drives sales and successfully rolled out promotional events. His stints in British American Tobacco and Globe Telecom, made him more aware that in Marketing and Sales, it is all about how well you connect to your consumers with what you're trying to do by listening and understanding them. With the advent of Digitalization, Paolo took his Marketing experience and founded Fortify Digital Marketing in 2019. Paolo’s corporate experience along with his Masters of Science in Management from the University of Asia and the Pacific and his Certificate in Global Management from INSEAD Business School gives him the skills and knowledge to lead his firm and share his learnings to others
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Payment Terms:
Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 25,837.04
- 2-Part Installment Plan
- Upon Enrollment: PHP 14,418.52
- 2nd Payment: PHP 14,418.52
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.