Digital Marketing for Creatives
This course is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry.
From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.
This course runs for 1 semester or approximately 4 to 5 months.
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SCHEDULE:
ONLINE
Monday | 6:00 PM - 7:30 PM (Synchronous) 7:30 PM - 9:00 PM (Asynchronous) | February 23, 2026 - June 22, 2026
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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COURSE OUTLINE:
Week 1: Principles of Marketing
Week 2: Customer Identification
Week 3: Customer Journey
Week 4-5: Competitive Analysis
Week 6: WEB and SEO
Week 7-8: SEO (Google Ads)
Week 9-10: Content Marketing
Week 11: Midterm
Week 12: Content Marketing
Week 13: Digital Marketing
Week 14: Digital Ads
Week 15-17: Digital Marketing Plan
Week 18: Finals
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
- Facebook Account
- Instagram Account
- Youtube Account
- Linkedin Account
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OUTCOME:
By the end of the course, students will understand key aspects of Digital Marketing and apply them to create effective campaigns, enhance brand visibility, and develop strategic plans for creative enterprises in a technology-driven era.
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PAYMENT TERMS:
Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.
- Full Payment
- Upon Enrollment: PHP 30,200.24
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.
Disclaimer: Foreign students (non-PH passport holders) and applicants under 18 years old must coordinate with the Admissions Team before proceeding with enrollment. Please get in touch with us at admissions@sofa.edu.ph | 0917 621 0653 to receive the full guidelines and requirements.