Retail Management

Retail Management explores the principles and strategies behind operating a successful fashion retail business, from understanding how products move through the buying cycle to determining how they are presented, distributed, and sold to consumers. Students learn how to plan and manage retail operations using the 7Ps of the retail mix: Product, Price, Promotion, Place, Processes, People, and Physical Evidence, and how each element contributes to the overall customer experience and business performance.

The course examines key aspects of retail strategy, including target market identification, competitive positioning, sustainable competitive advantage, and organizational structure. Students develop an understanding of how retailers make decisions that align their products, operations, and customer experience with their business objectives and market needs.

The course culminates in the development of a strategic retail plan built around a unique fashion concept, allowing students to apply their learning in creating a cohesive retail approach that balances brand identity, customer needs, and commercial viability.

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MEDIUM OF INSTRUCTION:

Classes are conducted primarily in English.

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SCHEDULE:

Face to Face - Tuesdays | 3:00PM - 6:00PM | February 23, 2027 - June 22, 2027

NOTE: Class schedules are subject to change without prior notice. Our Admissions Office will notify enrolled students of any updates or changes to the class schedule.

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COURSE OUTLINE:

• Week 1: Introduction to Retail Management 
• Week 2: R etailing Now (Types of retailers, Multi-Channel Retailing, Different Market Sectors & Levels)
• Week 3: Customer Buying Behavior (Defining the Customer, Customer Segmentation, Motivations to Buy, The Buying Process)
• Week 4: Merchandise Planning & Buying Process (Product Assortments, Sales Forecasting, Range Planning)
• Week 5: Pricing Strategies (Price Architecture, Markdown Strategy)
• Week 6: Retail Operations & Logistics (Distribution & Supply Chain, Inventory Management)
• Week 7: ( Retail Communications Mix (Marketing & Communications Strategies, Social Media)
• Week 8: Midterm Consultation
• Week 9: Midterm Submissions 
• Week 10: R etail Locations 
• Week 11: R etail Operations & Store Design 
• Week 12: Retail Operations & Store Management 
• Week 13: Retail Operations & Store Management
• Week 14: Store Standards and VM Presentation
• Week 15: HR Management for Retail Operations 
• Week 16: Final Consultations
• Week 17: Final Submission
• Week 18: Course Synthesis

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MATERIALS NEEDED: 

• Desktop/Laptop

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PAYMENT TERMS:

For your convenience, SoFA accepts credit and debit cards, GCash, GrabPay, Maya, and Buy Now, Pay Later installment plans through BillEase and Atome, available via PayMongo at checkout.