Fashion Branding explores the principles and strategies behind building a distinct and compelling fashion brand. Students learn how to define a brand’s identity, identify its target audience, develop its positioning, and communicate its story through a cohesive visual and verbal language. The course examines how these elements work together to shape consumer perceptions and establish a brand’s place in the fashion market.
Through the development of brand concepts and marketing strategies, students gain a deeper understanding of how to translate creative vision into a clear brand direction. They learn to consider consumer needs, market context, and brand values when making decisions about identity, communication, and overall brand experience.
Whether developing a new fashion label or strengthening an existing one, students build the foundational knowledge to create brands with a distinct point of view, a meaningful connection with their audience, and a clear direction for growth.
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MEDIUM OF INSTRUCTION:
Classes are conducted primarily in English.
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SCHEDULE:
- Online - Wendesdays | February 24, 2027 - June 23, 2027
- Synchronous: 6:00PM - 7:30PM
- Asynchronous: 7:30PM - 9:00PM
NOTE: Class schedules are subject to change without prior notice. Our Admissions Office will notify enrolled students of any updates or changes to the class schedule.
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COURSE OUTLINE:
- Week 1: Introduction/Orientation
- Week 2: Understanding the brand
- Week 3-5: Brand Builder Focus
- Week 6: Positioning in Branding
- Week 7: Brand Builder in Price Point and Target
- Week 8: Communication Revisiting the Four P's, VIP and VIPP Model, Communication Channels
- Week 9: The Brand Communication
- Week 10: Midterms
- Week 11: Brand Growth Strategies
- Week 12: Brand Builder Focus on a Brand Builder
- Week 13: Mass Market Fashion Brands
- Week 14: Branding Case Discussion: How to Be a Customer Centric Brand
- Week 15: The iBrand
- Week 16: Branding Case Discussion: Inside Moncler's Genius Strategy Class
- Week 17-18: Consultation and Finals
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
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PAYMENT TERMS:
For your convenience, SoFA accepts credit and debit cards, GCash, GrabPay, Maya, and Buy Now, Pay Later installment plans through BillEase and Atome, available via PayMongo at checkout.
- Full Payment
- Upon Enrollment: PHP 30,200.24
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12-Part Installment Plan (via Bukas.ph)
- If you wish to avail of this installment plan, please contact our Admissions Office at admissions@sofa.edu.ph for assistance.