Digital Marketing for Creatives explores how creative entrepreneurs can use digital platforms and marketing strategies to build a strong brand presence, reach the right audiences, and grow their businesses in an increasingly connected world. The course introduces the fundamentals of digital marketing, helping students understand how online channels influence brand visibility, consumer engagement, and purchasing decisions.
From developing a compelling brand image and building an online reputation to understanding mobile consumer behavior and identifying the right digital platforms, students learn how to translate their creative vision into an effective marketing approach. The course also examines the role of digital marketing in relation to traditional methods, helping students make informed decisions about where to invest their resources and how to maximize their marketing efforts.
By exploring digital trends, audience behavior, and practical marketing applications, students develop the knowledge to make more strategic decisions, adapt to changes in the digital landscape, and identify opportunities to differentiate their businesses in a competitive market. The course equips creative entrepreneurs with a foundation for using digital marketing not only to promote their work, but also to build lasting connections with their audiences and support sustainable business growth.
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MEDIUM OF INSTRUCTION:
Classes are conducted primarily in English.
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SCHEDULE:
- Online - Mondays
- Synchronous: 6:00PM - 7:30PM
- Asynchronous: 7:30 PM - 9:00 PM
NOTE: Class schedules are subject to change without prior notice. Our Admissions Office will notify enrolled students of any updates or changes to the class schedule.
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COURSE OUTLINE:
- Week 1: Principles of Marketing
- Week 2: Customer Identification
- Week 3: Customer Journey
- Week 4-5: Competitive Analysis
- Week 6: WEB and SEO
- Week 7-8: SEO (Google Ads)
- Week 9-10: Content Marketing
- Week 11: Midterm
- Week 12: Content Marketing
- Week 13: Digital Marketing
- Week 14: Digital Ads
- Week 15-17: Digital Marketing Plan
- Week 18: Finals
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
- Facebook Account
- Instagram Account
- Youtube Account
- Linkedin Account
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PAYMENT TERMS:
For your convenience, SoFA accepts credit and debit cards, GCash, GrabPay, Maya, and Buy Now, Pay Later installment plans through BillEase and Atome, available via PayMongo at checkout.
- Full Payment
- Upon Enrollment: PHP 30,200.24
- 12-Part Installment Plan (via Bukas)
- If you wish to avail of this installment plan, please contact our Admissions Office at admissions@sofa.edu.ph for assistance.