Content Creation and Visual Storytelling for Creatives explores how creative professionals can use content to communicate their ideas, connect with their target audiences, and build a stronger presence across digital platforms. The course introduces the fundamentals of content marketing, helping students understand their audiences, identify relevant content opportunities, and develop ideas that align with their creative practice and communication goals.
Students explore different content formats and digital platforms, learning how to develop a consistent flow of fresh, relevant content while adapting their approach to different audiences and channels. The course emphasizes the importance of translating creative ideas into compelling visual narratives that communicate a clear message and reflect a distinct creative perspective.
Through practical exercises, students learn to turn their content ideas into visual outputs, including videos and other digital formats, using storytelling techniques to communicate effectively with their intended audience. By combining content strategy with visual execution, the course equips creatives with the skills to present their work, articulate their ideas, and engage potential clients and customers in an increasingly digital landscape.
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MEDIUM OF INSTRUCTION:
Classes are conducted primarily in English.
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SCHEDULE:
Hybrid - Fridays | 6:00 PM - 9:00 PM
NOTE: Class schedules are subject to change without prior notice. Our Admissions Office will notify enrolled students of any updates or changes to the class schedule.
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COURSE OUTLINE:
- Week 1: Introduction to Content Creation and the Role of Content in Personal and Business Branding
- Week 2: Exploring Different Types of Content
- Week 3: Content Planning and Strategy
- Week 4: Content Management and Organization
- Week 5: Copywriting for Digital Content
- Week 6: Visual Content Formats and Content Gathering
- Week 7: Storytelling and Content Marketing for Businesses
- Week 8: Rebranding Strategies for Businesses
- Week 9: Project Consultation
- Week 10: Final Project Presentation
- Week 11: Topic and Brand Proposal
- Week 12: Introduction to Visual Storytelling Through Film
- Weeks 13–14: Video Production, Shooting, and Editing
- Week 15: Post-Production and Visual Juxtaposition in Video Editing
- Week 16: Video Editing Using Adobe After Effects
- Week 17: Final Project Consultation
- Week 18: Final Project Presentation
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
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PAYMENT TERMS:
- Full Payment
- Upon Enrollment: PHP 30,200.24
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12-Part Installment Plan (via Bukas.ph)
- If you wish to avail of this installment plan, please contact our Admissions Office at admissions@sofa.edu.ph for assistance.