Fashion Marketing and Promotion
Learn how to position fashion brands effectively through strategic marketing and communication. This course covers the fundamentals of fashion marketing, including market analysis, campaign planning, and consumer targeting. Students will explore various promotional channels, such as advertising, digital media, PR, and retail promotions through applied group activities and case-based assessments. By the end of the course, students will be able to craft marketing strategies that align with brand identity and consumer behavior.
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Outcomes:
Students are expected to learn the fundamentals in preparing a marketing plan. Introductions to the various forms of traditional and non-traditional advertising while also encouraging the students to develop an analytical and creative mind in formulating sales promotion plans, advertising campaigns and public relations strategies specific to fashion retailers.
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The semester begins in AUGUST 2025
This course runs for 1 semester, or approximately 4 to 5 months.
Mode of Instruction:
Classes will be taught mainly using the English language.
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Schedule:
Fashion Marketing and Promotion - A | Face to Face
Thursday | 3:00 PM - 6:00 PM | August 28, 2025 - January 15, 2026
Fashion Marketing and Promotion - B | Online
Friday | (Synchronous) 12:00 PM - 1:30 PM (Asynchronous) 1:30 PM - 3:00 PM | August 29, 2025 - January 23, 2026
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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COURSE OUTLINE
Week 1: Introduction To Fashion Marketing
Week 2: Image And Branding
Week 3: Fashion Design And Fashion Marketing Exercise Part 1
Week 4: Fashion Design And Fashion Marketing Exercise Part 2
Week 5: Fashion Design And Fashion Marketing Exercise
Week 6: Marketing Environment
Week 7: Retail Promotion Part 1
Week 8: Retail Promotion Part 2
Week 9: Midterm Break
Week 10: Introduction To Market And Consumer Research
Week 11: Market Research
Week 12: Fashion Advertising: Above-The-Line & Below-The-Line
Week 13: Fashion Marketing And Promotions Plan
Week 14: Fashion Advertising: New Media, Alternative Media
Week 15: Fashion Public Relations
Week 16: Finals Consultation
Week 17: Finals Presentation
Week 18: Grades Consultation
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Payment Terms:
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
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ONLINE:
- Full Payment
- Upon Enrollment: PHP 30,200.24
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- 2-Part Installment Plan
- Upon Enrollment: PHP 16,600.12
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- 2nd Payment: PHP 16,600.12
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.
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For students availing the 2-part Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email admissions@sofa.edu.ph.