Retail Design and Visual Merchandising Masterclass explores the dynamic intersection of retail design and visual merchandising, equipping professionals with the skills to create immersive and commercially successful retail spaces.
The course covers spatial planning, store layout, lighting, display techniques, and emerging retail trends. Designed for licensed interior designers, architects, and practicing visual merchandisers, it also welcomes business owners and design enthusiasts eager to enhance their understanding of effective retail design strategies.
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SCHEDULE:
FACE TO FACE
Saturday | 9:00 AM - 12:00 NN | July 5, 2025 - August 23, 2025
Faculty: IDr. Oren Loza
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COURSE OUTLINE:
Session 1: Introduction to Retail Design & Visual Merchandising
In this session, students explore the fundamentals of retail design and visual merchandising, understanding their impact on consumer engagement and brand storytelling.
Session 2: Understanding Consumer Behavior & Retail Trends
In this session, students gain insights into consumer psychology and emerging retail trends to design spaces that enhance customer experiences and drive sales.
Session 3: Store Planning & Layout Strategies
In this session, students learn strategic store planning and layout techniques to optimize space, traffic flow, and product placement for maximum impact.
Session 4: Retail Branding & Storytelling Through Design
In this session, students discover how design shapes brand identity and learn to craft compelling retail narratives that connect with customers.
Session 5: Visual Merchandising Principles & Techniques
In this session, students master essential visual merchandising techniques, from display composition to product arrangement, to create engaging and sales-driven retail environments.
Session 6: Lighting & Sensory Design in Retail
In this session, students explore the role of lighting and sensory design in influencing consumer perception, mood, and shopping behavior.
Session 7: Innovative & Experiential Retail Design
In this session, students delve into cutting-edge retail concepts and experiential design strategies that transform shopping into immersive brand experiences.
Session 8: Capstone Workshop: Retail Concept Development & Critique
In this session, students apply your knowledge in a hands-on capstone workshop, developing and presenting a retail concept for critique and refinement.
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A Certificate of Completion will be given to each student who has completed the program.
Non-Refundable & Non-Transferable. Please be informed that once the Workshop has started, payment for the program will be non-refundable and non-transferable.
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Contact Us
Our lines are open, and our education consultants are ready to assist you.
Email - admissions@sofa.edu.ph
Mobile - +63 917 501 8136 / +63 917 539 7574 / +63 917 595 9428
Landline - 02-8244-1073