Fragrance Marketing for Fashion Brands explores the intersection of fragrance and fashion. It will equip participants with essential strategies for creating captivating scent experiences that reflect their brand identity.
Through expert-led sessions, participants will learn how to craft a compelling fragrance narrative, understand consumer preferences, and implement an innovative and effective marketing technique. This workshop will inspire you to harness the art of scent to elevate your brand and connect with your audience uniquely and meaningfully.
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SCHEDULE:
Face to Face
Monday to Wednesday (3 sessions) | 6:00 PM - 9:00 PM | June 16, 2025 - June 18, 2025
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Faculty: Bernadette Lim
COURSE OUTLINE:
Session 1: The Invisible Signature - Scent as the Ultimate Brand Code
(3 hrs: 1.5 hrs Theory + 1.5 hrs fragrance creation)
Scent is one of the most under-utilized branding tools in fashion. This session will explore how luxury fashion houses and concept stores use fragrance to create emotional connections, reinforce identity, and enhance customer experiences.
Session 2: Air Design & Multi-Sensory Retail Spaces
(3 hrs: 2 hrs theory + 1 hr fragrance application experiment)
A truly immersive fashion space doesn’t just look good it smells unforgettable. This session will explore how air design and scent diffusion techniques can transform boutiques, pop-ups, and fashion events into multi-sensory experiences that captivate customers.
Session 3: The Ultimate Multi-Sensory Brand Experience
(3 hrs: 1.5 hrs theory + 1.5 hrs creative strategy pitch)
Scent can be a powerful storytelling tool in marketing campaigns, runway shows, and packaging. In this session, students will develop and pitch an olfactory branding concept that integrates fragrance into a fashion or retail brand.
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INCLUSIONS:
Material Kit (for workshop use of fragrance creation only):
- a curated palette of 20-40 materials (including natural essential oils, aroma chemicals, isolates, nature-identical materials
- droppers and pipettes (for precise blending)
- glass beakers and measuring tools
- Scent strips (mouillettes) for testing fragrance
blends - fragrance blotter fans or leather swatches
(alternative diffusion surfaces) - base components (alcohol, water, etc.)
- glass vials for blending
- scent diffusion device for demo
- reed diffuser for demo
- ceramic cones for demo
- work sheets
- blending/formulation sheets
NOTE: All materials will be provided so students can create their signature fragrance during class sessions. Students will only bring home their created fragrance but not the materials (e.g. glass beakers, droppers etc.)
EXCLUSIONS:
- Swatches of participants' favorite fabric/design pieces/sketches
- Laptop
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A Certificate of Completion will be given to each student who has successfully completed the program.
Non-Refundable & Non-Transferable. Please be informed that once the Workshop has started payment for the program will be non-refundable and non-transferable.
Name Registration. In order to enroll properly in the Workshop, the student's name should be registered.
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Contact Us
Our lines are open and our education consultants are ready to assist you.
Contact us via:
Email - admissions@sofa.edu.ph
Mobile - +63 917 501 8136 / +63 917 539 7574 / +63 917 595 9428
Telephone - 02-8244-1073