1 Year in Fashion Marketing

Fashion marketers are mostly involved behind the scenes. While keeping abreast of fashion trends and consumer buying habits, fashion marketers also put together advertising campaigns that appeal to the taste of specific consumer groups. The 1-year program in Fashion Marketing will train students to be savvy fashion marketers- connecting the public to the world of design.

The program is designed to expose students to the business side of the fashion industry, where they will learn about merchandising, buying, marketing, and promotion for fashion. Students will be immersed in two Design Studio classes to instill an understanding of creativity in fashion. Students will be knowledgeable on how a fashion product evolves from an idea into a workable piece that is placed on the selling floor. 

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Outcomes:

After this 1-year course, graduates will have the skills to help manage a store or retail business. They may work with outside suppliers and designers to start their fashion business. Graduates can also learn how to effectively become marketing officers with a specialization in fashion. 

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Program Outline: 

YEAR 01, SEM 01

Design Studio 1: Create Problem Solving

Textile Technology

History of Design (Clothing Evolution)

Fashion Product Development

Fashion Marketing and Promotion

Fashion Merchandising and Buying

YEAR 01, SEM 02

Design Studio 2: Roots of Philippine Fashion

Fashion Trends

Retail Management

Fashion Entrepreneurship

Elective

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This course runs for 2 semesters, or approximately 1 year. One may choose between an ONLINE track or a BLENDED track.

Mode of Teaching:

Classes will be taught mainly using the English language. 

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Schedule:

ONLINE 

Design Studio 1: Creative Problem Solving B | Online 

Mondays | (Synchronous) 8:00 AM – 9:30 AM | (Asynchronous) 9:30 AM - 11:00 AM | September 2, 2024 - January 27, 2025

Textile Technology - B | Online 

Saturdays | (Synchronous) 3:00 PM - 4:30 PM | (Asynchronous) 4:30 PM - 6:00 PM | August 31, 2024 - January 25, 2025 

History of Design (Clothing Evolution) - B | Online 

Thursdays | (Synchronous) 12:00 PM - 1:30 PM | (Asynchronous) 1:30 PM - 3:00 PM | August 29, 2024 - January 23, 2025 

Fashion Marketing and Promotion B | Online 

Wednesdays | (Synchronous) 3:00 PM - 4:30 PM (Asynchronous) 4:30 PM - 6:00 PM | August 28, 2024 - January 22, 2025

Fashion Merchandising and Buying | Online

Fridays (Synchronous) 12:00 PM - 1:30 PM | Wednesdays (Asynchronous) 1:30 PM - 3:00PM | August 30, 2024 - January 24, 2025

Fashion Product Development | Online

Wednesdays | (Synchronous) 12:00 PM - 1:30 PM | Wednesdays (Asynchronous) 1:30 PM - 3:00PM | August 28, 2024 - January 22, 2025

 

BLENDED

Design Studio 1: Creative Problem Solving - D | Face to Face 

Mondays | 12:00 PM - 3:00PM | September 2, 2024 - January 27, 2025

Textile Technology - C | Face to Face

Tuesdays | 12:00 PM - 3:00 PM | August 27, 2024 - January 21, 2025 

History of Design (Clothing Evolution) - B | Online 

Thursdays | (Synchronous) 12:00 PM - 1:30 PM (Asynchronous) 1:30 PM - 3:00 PM | August 29, 2024 - January 23, 2025

Fashion Marketing and Promotion - B | Online 

Wednesdays | (Synchronous) 3:00 PM - 4:30 PM (Asynchronous) 4:30 PM - 6:00 PM | August 28, 2024 - January 22, 2025

Fashion Merchandising and Buying | Online

Fridays (Synchronous) 12:00 PM - 1:30 PM | Wednesdays (Asynchronous) 1:30 PM - 3:00PM | August 30, 2024 - January 24, 2025

Fashion Product Development | Online

Wednesdays | (Synchronous) 12:00 PM - 1:30 PM (Asynchronous) 1:30 PM - 3:00PM | August 28, 2024 - January 22, 2025

 

NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.

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Payment Terms:

Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.