Certificate in Digital Fashion Business

This one-semester Certificate Program in Digital Fashion Business provides creatives with essential skills needed to thrive in today’s digital landscape of the fashion industry. Students will delve into marketing strategies tailored for the fashion sector to build brand awareness. Additionally, students will gain knowledge in creating compelling fashion-related content and imagery that will captivate one’s target market/audience. The course will also guide students to develop a strong brand identity and craft a cohesive online presence
to communicate brand values effectively.

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Course Outline:

DIGITAL MARKETING FOR CREATIVES 
This course is an essential tool for creative entrepreneurs who want to keep up with digital trends and gain advantage over possible competitors in a technologically driven era. It guides students in building a brand’s reputation as well as catering to a mobile consumer.

CONTENT CREATION AND VISUAL STORYTELLING 
This course aims to teach students the fundamentals of content creations and visual storytelling from conceptualization to actual implementation. It focuses of in guiding the students to write, create and curate content for diverse media platforms with the goal of engaging users, delivering messages, telling stories and building relationships. It is composed of two (2) sections:
1. Content Creation (9 sessions)
2. Visual Story Telling (9 sessions)

FASHION BRANDING 
In a world where technology has democratized access for anyone to create a fashion
business online, or a business that both compliment the brick-and-click ecosystem, not
everyone can create an enduring, successful brand. It is with this premise that this
course was created – to provide a deconstructed window in building a brand that can
face disruptions, dovetail to realistic work-streams, self-actualization of its full potential
and monetized. After this course, its students should be able to gain confidence in
understanding their business vis-à-vis their brand –the distinction, the consequence,
the relationship - and the many work-streams that impact the consistent stewardship of
the brand, during its evolution as a living idea.

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This course runs for 1 semester, or approximately 4 to 5 months.

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Schedule:

BLENDED

Digital Marketing for Creatives (ONLINE)

Monday | 6:00 PM - 7:30 PM (Synchronous) 7:30 PM - 9:00 PM (Asynchronous) | February 24, 2025 - June 23, 2025 

Content Creation and Visual Storytelling for Creatives (ONLINE)

Wednesday | 6:00 PM - 7:30 PM (Synchronous) 7:30 PM - 9:00 PM (Asynchronous) | February 26, 2025 - June 25, 2025

Fashion Branding (FACE TO FACE)

Tuesday | 3:00 PM - 6:00 PM | February 25, 2025 - June 24, 2025 

For ONLINE MODALITY, while regular classes are conducted online, students must be on-campus for midterms and finals. However, there are special exemptions regarding on-campus participation (such as online students who reside outside the Philippines). Kindly coordinate directly with faculty regarding such special cases.

NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.

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Payment Terms:

Payment for Credit/ Debit Card, GrabPay, Gcash, Paymaya, and Buy No Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.