Retail Management
This course provides an overview of retailing within the Buying Cycle, focusing on distributing and showcasing fashion products and services. Students will learn to set up, manage, and operate fashion retail businesses through the 7P’s of the retail mix: Product, Price, Promotions, Place, Processes, People, and Physical Evidence. Emphasis is placed on strategic decision-making, including target market selection, sustainable competitive advantage, and organizational structure. The course culminates in developing a strategic retail plan centered on a unique fashion concept.
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SCHEDULE:
FACE TO FACE
Friday | 8:00 AM - 11:00 AM | February 28, 2025 - June 27, 2025
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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COURSE OUTLINE:
Week 1: Introduction to Retail Management
Week 2: Retailing Now (Types of retailers, Multi-Channel Retailing, Different Market Sectors & Levels)
Week 3: Customer Buying Behavior (Defining the Customer, Customer Segmentation, Motivations to Buy, The Buying Process)
Week 4: Merchandise Planning & Buying Process (Product Assortments, Sales Forecasting, Range Planning)
Week 5: Pricing Strategies (Price Architecture, Markdown Strategy)
Week 6: Retail Operations & Logistics (Distribution & Supply Chain, Inventory Management)
Week 7: (Retail Communications Mix (Marketing & Communications Strategies, Social Media)
Week 8: Midterm Consultation
Week 9: Midterm Submissions
Week 10: Retail Locations
Week 11: Retail Operations & Store Design
Week 12: R etail Operations & Store Management
Week 13: Retail Operations & Store Management
Week 14: Store Standards and VM Presentation
Week 15: HR Management for Retail Operations
Week 16: Final Consultations
Week 17: Final Submission
Week 18: Course Synthesis
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MATERIALS NEEDED:
- Desktop/Laptop
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OUTCOME:
By the end of this course, students will have a comprehensive understanding of the fashion retail industry, including its global, high-tech, and dynamic nature. They will be equipped to analyze the various functions and operations of fashion retailing and understand its critical role in national and global economies. Students will also gain practical knowledge of the responsibilities and challenges associated with starting and managing a fashion retail business.
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PAYMENT TERMS:
Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
- Full Payment
- Upon Enrollment: PHP 25,837.04
- 2-Part Installment Plan
- Upon Enrollment: PHP 14,418.52
- 2nd Payment: PHP 14,418.52
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph
NOTE: For students availing the 2-part Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email admissions@sofa.edu.ph.