Fashion Branding
Course provides students with an in-depth understanding of the essential principles behind successful branding. From learning how to identify target audiences and craft compelling brand stories, to developing visual aesthetics and marketing strategies, students will gain the foundational knowledge needed to create and establish their own unique brand identity. Whether you're launching a new label or enhancing an existing brand, this course equips you with the tools and insights to build a brand that resonates with consumers and thrives in the dynamic world of fashion.
This course runs for 1 semester or approximately 4 to 5 months.
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SCHEDULE:
FACE TO FACE
Tuesday | 3:00 PM - 6:00 PM | February 25, 2025 - June 24, 2025
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
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COURSE OUTLINE:
Week 1: Introduction/Orientation
Week 2: Understanding the brand
Week 3-5: Brand Builder Focus
Week 6: Positioning in Branding
Week 7: Brand Builder in price point and target
Week 8: Communication Revisiting the Four P's, VIP and VIPP Model, Communication Channels
Week 9: The Brand Communication
Week 10: Midterms
Week 11: Brand Growth Strategies
Week 12: Brand Builder Focus on a Brand Builder
Week 13: Mass Market Fashion Brands
Week 14: Branding Case Discussion: How to Be a Customer Centric Brand
Week 15: The iBrand
Week 16: Branding Case Discussion: Inside Moncler's Genius Strategy Class
Week 17-18: Consultation and Finals
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MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
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OUTCOMES:
Know the development of the expression, and iconography of a brand. Linked to the actual creation of a Fashion Business. It is a series of lectures, discussions, talks of real brand builders, case analyses and individual and/or group presentations that aim to assess the synthesis of the learnings, and its concrete applications to the student’s own fashion brand. The consistency of all forms of articulations, expressions and actualizations of the business must always remain strategically consistent with the fashion brand crafted.
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PAYMENT TERMS:
Payment for Credit/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.
Enrolling students have the option to settle tuition for this course in full upon enrollment, or avail of our 2-part Installment Plan or 4-part Installment Plan. Please click on the appropriate payment term upon checkout to confirm your initial enrollment.
ONLINE
- Full Payment
- Upon Enrollment: PHP 25,837.52
- 2-Part Installment Plan
- Upon Enrollment: PHP 14,418.52
- 2nd Payment: PHP 14,418.52
- Bukas Installment Plan
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph
FACE TO FACE
- Full Payment
- Upon Enrollment: PHP 25,837.52
- 2-Part Installment Plan
- Upon Enrollment: PHP 14,418.52
- 2nd Payment: PHP 14,418.52
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.
NOTE: For students availing the 2-part Installment Plan, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. For more information, kindly email admissions@sofa.edu.ph.