CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES
In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms.
More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer. This course runs for 1 semester or approximately 4 to 5 months.
__________
SCHEDULE:
Wednesday | 6:00 PM - 7:30 PM (Synchronous) 7:30 PM - 9:00 PM (Asynchronous) | February 26, 2025 - June 25, 2025
NOTE: Class schedules may change without prior notice. Our Admissions Office will be in touch with enrolled students for any updates or changes to this class schedule.
__________
COURSE OUTLINE:
Week 1: Introduction to content creation, Significance of content for both personal and business brands
Week 2: Different types of content
Week 3: Understanding Content Planning
Week 4: Content Management
Week 5: Copywriting
Week 6: Types of visuals and visual content gathering
Week 7: Storytelling and content marketing for businesses
Week 8: Rebranding techniques for businesses
Week 9: Consultation
Week 10: Final Project Presentation
Week 11: Topic/Brand Proposal
Week 12: Introduction to visual narration film
Week 13-14: Production in Shooting and Editing
Week 15: Post-production and Juxtapositions in video editing
Week 16: Editing in Adobe after affects
Week 17: Consultation
Week 18: Finals
__________
MATERIALS NEEDED:
- Desktop/Laptop
- Mobile Phone/Tablet
__________
PAYMENT TERMS:
- Full Payment
- Upon Enrollment: PHP 25,837.04
- 2-Part Installment Plan
- Upon Enrollment: PHP 14,418.52
- 2nd Payment: PHP 14,418.52
- 12-Part Installment Plan (via Bukas)
- If you choose to avail of this installment plan, please contact our Admission Office at admissions@sofa.edu.ph.