Certificate in Fashion E-Commerce

This one-semester Certificate Program on Fashion E-Commerce is an introductory course that aims to upskill fashion designers, entrepreneurs and marketers to compete in the world of internet retailing. As fashion companies fully embrace a more multichannel approach in fulfilling the needs and wants of its customers, this course provides an overview of what it means to conceptualize, create, establish and run a fashion e-commerce site with complementary skills of fashion branding and digital marketing.


For 1st Semester S.Y. 2022-2023, this program will be delivered through the SoFA C.R.E.A.T.E. (Collaborative Remote Experience through Art and Transformative Education) Program.


Click here to enroll via SoFA Digital Campus: www.sofadigitalcampus.com

COURSES

- Fashion E-Commerce

- Digital Marketing for Creatives

- Fashion Branding

- Content Creation and Visual Storytelling for Creatives

Outcomes

FASHION E-COMMERCE

This course allows the student to learn about the online retail environment and its significance into today’s fashion business landscape. As traditional brick-and-mortar models are reaching obsolescence, the fashion industry is now shifting to more dynamic, efficient, and technologically advanced selling platforms in order to serve the needs of a fast-growing digital consumer market. An examination of the current fashion e-commerce trade and digital consumerism. Branding, marketing strategies, merchandise development, technology-based distribution platforms and social media promotions will be explored and practiced. Students will be tasked to conceptualize a unique online store by designing websites, applications, and social media accounts for selling and other online selling platforms.


DIGITAL MARKETING FOR CREATIVES

Digital Marketing is an essential tool for creative entrepreneurs especially in a technology-driven era where a powerful brand image can prove to be a potent weapon in disrupting a stale industry. From building up a brand’s reputation & catering to a mobile consumer to decisions over cost-effectivity compared to traditional marketing, this course aims to decode the language of digital marketing for creative business owners and entrepreneurs who are interested in keeping up with digital trends & gaining advantage over the competition.


FASHION BRANDING

In a world where technology has democratized access for anyone to create a fashion business online, or a business that both compliment the brick-and-click ecosystem, not everyone can create an enduring, successful brand. It is with this premise that this course was created – to provide a deconstructed window in building a brand that can face disruptions, dovetail to realistic work-streams, self-actualization of its full potential and monetized. After this course, its students should be able to gain confidence in understanding their business vis-à-vis their brand –the distinction, the consequence, the relationship - and the many work-streams that impact the consistent stewardship of the brand, in the course of its evolution as living idea.


CONTENT CREATION AND VISUAL STORYTELLING FOR CREATIVES

In a fast-paced world where information is best relayed through digital platforms, it is necessary for creatives to be able to create and use content tailor made for their targeted market. This course teaches the fundamentals of content marketing and helps in developing a system to understand the audience to generate content ideas. It also familiarizes creatives on different types of content formats and provides strategies as to how to create stream of fresh content in different digital platforms. More importantly, to exercise the skill of integration, the ideas generated in the process will then be translated and executed into visual narratives that utilize techniques in creating videos and other tools to effectively convey the designer’s message to the intended target customer.

Tuition

Fees for 1st Semester Semester S.Y. 2022-2023 are currently being assessed.

Contact our admissions office for updated fees at admissions@sofa.edu.ph

Tuition is PHP 56,322 per semester - based on the prescribed curriculum and course load.

This course runs for 1 semester or approximately 4 to 5 months. Payment options are available.


Click here to enroll via SoFA Digital Campus: www.sofadigitalcampus.com

Applications open for 2nd Semester S.Y. 2021-2022

Find some inspiration to navigate this new world. The 2nd semester S.Y. 2021-2022 starts March 2022.