{"product_id":"certificate-in-strategic-retail-brand-building","title":"Certificate in Strategic Retail Brand Building (HYFLEX)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis six-module Certificate Program is designed for fashion professionals, product developers, and entrepreneurs who want to build a clear, competitive brand strategy. Ideal for those with a fashion background or an existing product line, the program follows a structured and practical format to ensure cohesive results.\u003c\/p\u003e\n\u003cp\u003eThe program offers a curriculum that aligns identity, storytelling, and market approach with actionable outcomes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eParticipants will develop a strong brand foundation, refine their positioning and storytelling, align their identity across touch points, and create a strategic digital and market approach. The course concludes with a comprehensive launch plan tailored to their target audience and growth goals.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"619\" data-end=\"632\"\u003eDuration:\u003c\/strong\u003e 1 semester (approximately 4–5 months).\u003c\/p\u003e\n\u003cp\u003e__________\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSCHEDULE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHYFLEX\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTuesdays and Thursdays | 6:00 PM - 9:00 PM | October 20, 2026 - April 29, 2027\u003c\/p\u003e\n\u003cp\u003e__________\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOURSE OUTLINE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 1: The Brand Blueprint | Oct. 20, 2026 - Nov. 12, 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSession 1 - \u003c\/strong\u003eThe Designer as Founder: Positioning, purpose, personality\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 2 -\u003c\/strong\u003e Finding your narrative; What is your “WHY”?\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 3 - \u003c\/strong\u003eDefining your core: Mission, Vision, Values and Target Market\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 4 - \u003c\/strong\u003eImmersive Activity: Manila Retail Safari \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 5 - \u003c\/strong\u003eCompetitive Analysis; Craft your Brand Statement\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 6 -\u003c\/strong\u003e Work on Brand Blue Print\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 7 -\u003c\/strong\u003e Continuation of the Brand Blue Print Output\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 8 -\u003c\/strong\u003e Panel presentation\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 2: Sensorial Storytelling | Nov. 17, 2026 - Dec. 15, 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 1 -\u003c\/strong\u003e Visual Grammar \u0026amp; Aesthetic Intelligence and Development\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 2 -\u003c\/strong\u003e Creating a Cohesive World: photography style, look and feel of\u003cbr\u003epackaging ; Multi sensory experiences and sustainable approaches\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 3 -\u003c\/strong\u003e Spatial Storytelling \u0026amp; Retail Experience\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 4 -\u003c\/strong\u003e Concept Board Making\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 5 -\u003c\/strong\u003e The Perfume Pyramid as a storytelling structure (top, heart, base notes – participants deconstruct a famous perfume’s story from its notes). \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 6 -\u003c\/strong\u003ePerfume design \u0026amp; creation: students create a sensorial fashion board\u003cbr\u003elinking notes to their brand persona.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 7 -\u003c\/strong\u003e Lecture on Gustatory Storytelling\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 8 -\u003c\/strong\u003e Exhibit\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 3: Creative Digital Direction | Jan. 5, 2027 - Jan. 28, 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e \u003c\/strong\u003eDirecting the Digital Narrative; Case Studies\u003cstrong\u003e\u003cbr\u003eSession 2 - \u003c\/strong\u003eSensorial Storytelling for the Screen; evoking texture, movement and emotion through social media “Stories”\u003cstrong\u003e\u003cbr\u003eSession 3 - \u003c\/strong\u003eRole of AI in the digital landscape of Fashion\u003cstrong\u003e\u003cbr\u003eSession 4 - \u003c\/strong\u003ePresentation of Brand post, story and reel – publish for 24 hrs\u003cstrong\u003e\u003cbr\u003eSession 5 - \u003c\/strong\u003eDiscussion of results of published posts\u003cstrong\u003e\u003cbr\u003eSession 6 -\u003c\/strong\u003eThe Digital Flagship: Your website as a sensorial experience. Principles of UX\/UI for fashion , building narrative through site narrative and driving conversions\u003cstrong\u003e\u003cbr\u003eSession 7 - \u003c\/strong\u003eWork on Website\u003cstrong\u003e\u003cbr\u003eSession 8 - \u003c\/strong\u003ePanel presentations\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 4: Fashion Start-Up Studio | Feb. 2, 2027 - Mar. 2, 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 1 - \u003c\/strong\u003eIntroduction to Fashion Entrepreneurship \u0026amp; Opportunity Framing\u003cstrong\u003e\u003cbr\u003eSession 2 - \u003c\/strong\u003eLegal Entities, Registration, and Compliance Basics\u003cstrong\u003e\u003cbr\u003eSession 3 - \u003c\/strong\u003eTech packs and Pricing\u003cstrong\u003e\u003cbr\u003eSession 4 - \u003c\/strong\u003eCosting, Pricing, Profitability\u003cstrong\u003e\u003cbr\u003eSession 5 - \u003c\/strong\u003eOperations, supply chain, production planning, financial planning\u003cbr\u003eand funding\u003cstrong\u003e\u003cbr\u003eSession 6 - \u003c\/strong\u003eSales Channels, E-commerce, and retail fundamentals\u003cstrong\u003e\u003cbr\u003eSession 7 - \u003c\/strong\u003eBrand Launch planning \u0026amp; Compliance checklists\u003cstrong\u003e\u003cbr\u003eSession 8 - \u003c\/strong\u003ePanel Presentation of Product Catalogue and Pricing\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 5: The Global Interface | Mar. 4, 2027 - Apr. 1, 2027 \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 1 - \u003c\/strong\u003eGlobal Brand Positioning and defining one’s distinct Filipino Identity\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 2 - \u003c\/strong\u003e Market Opportunity Mapping: Global Demand and Segmentation (Consumer Archetypes, Regulatory \u0026amp; compliance basics, channel strategies), create a market prioritization matrix\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 3 - \u003c\/strong\u003e Global Distribution: Direct-to-consumer vs Wholesale vs licensing;\u003cbr\u003eregional e-commerce platforms vs regional stores, collaboration\u003cbr\u003estrategies\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 4 - \u003c\/strong\u003e Design Translation: design adaptation vs Homage, IP trademarks \u0026amp;\u003cbr\u003epatents\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 5 - \u003c\/strong\u003e Fashion PR: PR objectives, press activations, crisis readiness\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 6 - \u003c\/strong\u003e Brand Partnerships: Partnership archetypes, press \u0026amp; influencer strategies for global storytelling \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 7 - \u003c\/strong\u003eTBA\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 8 - \u003c\/strong\u003eTBA\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCourse 6: The Brand Launch | Apr. 6, 2027 - Apr. 9, 2027\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eSession 1 -\u003c\/strong\u003e From blueprint to live brand: convert brand blueprint into a concrete\u003cbr\u003elaunch plan with milestones\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 2 -\u003c\/strong\u003e Creative Digital Launch Kit: establish first wave of digital assets and\u003cbr\u003ecampaigns (social content calendar, e-commerce set-up, campaign\u003cbr\u003econcepts \u0026amp; production plans)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 3 -\u003c\/strong\u003e Product Pricing and Positioning for Market Entry: Brand book\u003cbr\u003e(product assortment, seasonless vs seasonal lines, pricing strategy,\u003cbr\u003epackaging design, sustainability approach, market positioning and\u003cbr\u003emessaging)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 4 -\u003c\/strong\u003e Immersive: Special Speaker; Work on Brand Book\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 5 -\u003c\/strong\u003e Brand governance and risk management for early growth\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 6 -\u003c\/strong\u003e Financial Modeling and Funding Pathways for Launch Growth\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 7 -\u003c\/strong\u003e Brand book assessment; continue work on brand book\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSession 8 -\u003c\/strong\u003e Panel Presentation\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e__________\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePAYMENT TERMS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #257033;\"\u003e\u003cstrong\u003ePayment for Credit\/Debit Card, GrabPay, Gcash, Paymaya, and Buy Now Pay Later via BillEase and Atome Installment Plan is now available through PayMongo upon CHECK OUT.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 3\"\u003e\n\u003cdiv class=\"page\" title=\"Page 3\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cspan\u003eEnrolling students can settle tuition for this course in full upon enrollment or avail of our 2-part or Monthly Installment plans. Upon checkout, please click on the appropriate payment term to confirm your initial enrollment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Payment\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eUpon Enrollment: PHP 75,524.00\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2 - Part Installment Payment\u003c\/strong\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e1st Installment: PHP 39,262.00\u003c\/li\u003e\n\u003cli\u003e2nd Installment: \u003cmeta charset=\"utf-8\"\u003ePHP \u003cmeta charset=\"utf-8\"\u003e39,262.00\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 - Part Installment Payment\u003c\/strong\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e1st Installment: \u003cmeta charset=\"utf-8\"\u003ePHP 40,631.00\u003c\/li\u003e\n\u003cli\u003e2nd Installment: \u003cmeta charset=\"utf-8\"\u003ePHP 13,631.00\u003c\/li\u003e\n\u003cli\u003e3rd Installment: \u003cmeta charset=\"utf-8\"\u003ePHP 13,631.00\u003c\/li\u003e\n\u003cli\u003e4th Installment: \u003cmeta charset=\"utf-8\"\u003ePHP 13,631.00\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"page\" title=\"Page 3\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e12-Part Installment Plan (via Bukas)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003eIf you choose to avail of this installment plan, please get in touch with our Admission Office at admissions@sofa.edu.ph\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\u003cstrong\u003eNOTE: \u003c\/strong\u003e\u003c\/em\u003eFor students availing the 2-part or Monthly Installment plans, succeeding payments may be settled directly with our Finance Office. Post-dated checks will be required for all installment plans. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"column\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cem\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e Foreign students (non-PH passport holders) and applicants under 18 years old must coordinate with the Admissions Team before proceeding with enrollment. Please get in touch with us at admissions@sofa.edu.ph | 0917 621 0653 to receive the full guidelines and requirements.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFor more information, kindly email admissions@sofa.edu.ph.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"SoFA Online","offers":[{"title":"HYFLEX: Full Payment","offer_id":43011202252866,"sku":null,"price":75524.0,"currency_code":"PHP","in_stock":true},{"title":"HYFLEX: 2-Part Installment","offer_id":43011202285634,"sku":null,"price":39262.0,"currency_code":"PHP","in_stock":true},{"title":"HYFLEX: 4-Part Installment","offer_id":43011202318402,"sku":null,"price":40631.0,"currency_code":"PHP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/7289\/7858\/files\/WhatsApp_Image_2026-08-03_at_4.31.15_PM.jpg?v=1785746018","url":"https:\/\/sofa.edu.ph\/products\/certificate-in-strategic-retail-brand-building","provider":"SoFA Online","version":"1.0","type":"link"}