To bring fashion to the public one needs to master the basics of fashion marketing. At SoFA Design Institute, through the Certificate Course in Fashion Marketing, one can acquire knowledge of the fashion industry business in just one semester.
Fashion Marketing and Promotion
Fashion Merchandising and Buying
Fashion Product Development
Students will gain introductory exposure to the business of fashion. In "Fashion Merchandising and Buying", topics will include merchandising cycles, buying rules and techniques. Students will understand the business of yearly budgets and buying based on salability and forecasts. In "Fashion Product Development", students will learn to develop their ideas from design to finished product. In "Fashion Marketing and Promotion", students will learn about marketing concepts and strategies to enable them to turn their products into sales.
Graduates may use their knowledge to establish a small-scale retail store or work with designers who are looking for new marketing plans and strategies.
Fashion Brand Manager
Fashion Merchandiser / Buyer
Approximately PhP 40,600 - based on prescribed curriculum and course load.
The program spans to 1 semester.