1-Year Fashion Digital Marketing

The post-CoVid 19 era has shown the pivotal role of digitization in the success of fashion companies that thrived in this period of business disruption. Digital marketing has been quite effective in delivering business results in the ever-evolving landscape of fashion retail. This one-year Program on Digital Fashion Marketing provides an overview of the skills and competencies to fashion designer, entrepreneur, or marketer necessary to keep up with demands of an increasingly digital world. The courses included in this one-year program enables students to: (1) understand the importance of fashion branding to differentiate one’s business in the market; (2) appreciate the need to brand oneself as a fashion professional; (3) have a stronger grasp of the fashion e-commerce business; and (4) learn the foundational skills of fashion styling, fashion photography, fashion merchandising, and creative direction to strengthen one’s digital presence.

COURSES

Fashion E-Commerce

Design Studio 1: Creative Problem Solving

Digital Marketing for Creatives

Personal Branding for Creatives

Fashion Branding

*2nd semester subjects will be offered in August, 2021

Outcomes

The courses included in this one-year program enables students to:

1) understand the importance of fashion branding to differentiate one’s business in the market

2) appreciate the need to brand oneself as a fashion professional

3) have a stronger grasp of the fashion e-commerce business

4) learn the foundational skills of fashion styling, fashion photography, fashion merchandising, and creative direction to strengthen one’s digital presence.

Tuition

Fees for S.Y. 2020-2021 are currently being assessed.

Contact our admissions office for updated fees at admissions@sofa.edu.ph

Approximately PHP 70,650 per semester - based on the prescribed curriculum and course load.

The program spans to 2 semesters. Payment options are available.


Applications open for S.Y. 2021-2022

Find some inspiration to navigate this new world. The next semester starts August 2021.